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Lineson
provides technology solutions for manufacturers, reps and distributors
in the industrial, contractor, construction
and rental markets including e-commerce and sales chain
solutions. |
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Customer Relationship Management
CRM in the Industrial and Contractor Supply Market
Managing the customer relationship does not necessarily mean
implemented e-CRM software. Creating a customer
focused organization is more a matter of corporate culture
than it is technology implementation. Although CRM is a
hot management topic, the benefits of servicing your customers
will pay dividends for years to come. Lineson can help
develop and implement effective
CRM technologies for your specific needs.
SFA vs. CRM
Managing the customer often becomes the default
task of the salesperson responsible for that account.
Utilizing this method as the sole touch point to the
organization for the customer fails to leverage the strengths
of the organization. Additionally, it masks the true
cost of the customer relationship by failing to consider the
cost of all other customer touches.
 | Develop Strategy |
 | Determine Customer Equity |
 | Segment Customers |
 | Develop Marketing Campaign |
 | Measure |
 | Adjust |
 | Do Over |
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Lineson iBizPanel

Use Lineson iBizPanel to manage your services
from Lineson, order new services or check prices.
Click Purchase Services Later.

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To order or manage your stores and
online services

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For pricing on e-commerce and ISP services please
signup for a new account. Click Purchase
Services Later if you just want to browse the
offerings
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Manufacturers

Selling into the industrial, contractor,
construction or rental markets either through Reps or
direct sales.
Reps

Manufacturers Representatives selling to
distributors.
Distributors

Retail Tool Distributors, Rental Yards,
Industrial Distributors.
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